A year ago an important event in the framework of the ECHE project took place – a training on cultural entrepreneurship in Tartu, Estonia (organized by the University of Tartu). The training event was a multi-faceted experience focused on sparking new ideas and communicating best practices in the field of Cultural Heritage Enterprise.
Cultural Heritage enterprise is a field that combines elements from culture, history, entrepreneurship and innovation. In order to be successful in it, one needs to excel in its subroutines, but also be able to make tradeoffs between them. Monetizing cultural heritage often requires simplifying it in order to make it more accessible and attractive. At the same time, one needs to know the areas where sacrifices must not be made in order to maintain quality and authenticity. Our belief is that by consulting with the experts of each subfield, we were able to best communicate knowledge and experience of maximum quality. The training covered case studies, interactive workshops, lectures and other activities.
The week started with the topic of acceleration, examining a case study of a student enterprise operating in Tartu – GLAZE. They have come up with an innovative and environmentally conscious idea that also is based on best Estonian culinary traditions – and looks hip!
On the second day, we visited the Estonian National Museum – one of the biggest most recent ventures in cultural heritage enterprise in Estonia. The museum is strategically positioned in a smaller city of Tartu, encouraging visitors to not only focus on the capital Tallinn, but also venture into the Estonian South.